A new Corporate Design for HTWG

Due to a strategic repositioning within a growing competition amongst universities, the new corporate design pulls attraction to the institution of Hochschule Konstanz Technik, Wirtschaft und Gestaltung and attracting new applicants.

The color system was modernized as well as the corporate font. To depict the different departments of the university, the logo was transformed into a flexible logo system that is expandable to all future needs while maintaining its distinct character.

Digital media design
Print poster

The newly defined core values "boundlessness, interdisciplinary, creativity and effervescence" have been transformed into a playful, interactive corporate design grid.

HTWG Corporate Design

AgencyThink MotoClientHTWGMy RoleFreelance Art Direction / Corporate Design