car2go corporate design

For car2go I was part of the design team of Scholz & Friends Identify, reshaping the appearance of car2go over all media channels, as well as on the fleet. Giving the brand a contemporary facelift that is corresponding to new perceptions of car sharing as a modern lifestyle statement.

The logo was revised and accompanied by the new "City-Wheel". The blue transparent stage serves as a corporate design element, linking imagery with message.

Icon System
App Design
Brochure design

My part in this project ranged from creating a new image style to defining the complete corporate design manual.

car2go Corporate Redesign

AgencyScholz & Friends IdentifyClientcar2goMy RoleDesign Direction, Strategic Design, Web DesignDesign TeamCreative direction: Olivier Nowak